Day 11- A New Brand

So Delaware Valley College is going through a lot of changes right now.  Last year they initiated a brand change for the college.  They are also in the process of becoming a university as well as building an additional building or two.  As a part of the brand change they posted a lot of banners on the light posts all over campus.  Personally I hate them.  Every time I see one I have to read it the way it's typed out, which isn't the way it's supposed to be pronounced.  For example:  "Do whAT's RIght" on multiple lines and in different text sizes.  In addition to that some of them really don't make much sense.  I saw the following banner today while leaving one of the academic buildings.